Brulant is now Rosetta

I went on vacation working for Brulant and came back working for Rosetta (I knew it was happening).  A new brand rolled in with the new year and I am excited about it.  This is the 2nd acquisition that I have been through (Brulant acquired Xteric, Rosetta acquired Brulant) and the past experience has been positive and rewarding.  I look forward to the same over the next few months and hopefully years.  We even have this fancy new logo that you see in this post.  Reminds me of the Handspring logo a little bit.

All sorts of changes are taking place – new logos, new voicemail greetings, business cards, new email signatures and new email addresses too (old ones still forward stuff along).  For those that read Advertising Age there will be full page ads running in the magazine starting in the 12/29 issue.  Couple of exciting things noted in the ad…

- Serving 7 of the top 10 pharmaceutical/biotech companies in the US
- Driving over $5 billion of online retail transactions annually
- Creating and deploying more than 400 Personality® segmentations for the Fortune 1000
- Converting profitable customers for banks in 7 of the world’s top 10 economies

Take a look at the newly designed site as well…  www.rosetta.com

- Bill Weber

photo credit: rosetta.com